Consumer Marketers Learn about Sports Fans through Social Media

Dr. Don Roy (Department of Management and Marketing) is quoted in the Newark Star-Ledger (Jan. 29, 2012) on how social media can be used to gather insights on characteristics of sports fans:

http://www.nj.com/super-bowl/index.ssf/2012/01/giants_pats_fans_in_marketers_crosshairs.html